Jonathan Freedland writes about the Premier League's new television deal and how it shows that English football is now a global product that just happens to be in England. This is not really true.
It is certainly true that the new television deal is phenomenal at 5.1 billion pounds over three seasons it makes it the second wealthiest sports competition in the world. Only the NFL generates more cash and soon the 20th richest Premier League club will be able to outspend every club abroad apart from Real Madrid, Barcelona and Bayern Munich.
However the important detail is that the new deal is for the domestic rights, not the global rights. It is the competition for UK pay television rights that is driving the growth, the foreign markets are an important bonus but they are not what is primarily funding English football.
Whether this shows that nothing else can drive subscription television in Britain or that British football supporters are very rich is an open question.
Would They Complain About Gravity Too..?
3 minutes ago